SB DIGITAL

• Duration: 3 Days  (6 hours, 6 classes of 2-hour duration/week)
• Module course fee:- 1500/- (Module-wise instalment) for students
• Total Lectures = 3 | Total Assignments = 3 | Total Marks = 150

Day 1: Introduction to Digital Marketing & Basics of SEO | Class 1 (2 hours): Introduction to Digital Marketing

1. What is Digital Marketing?
   • Definition and Importance.
   • Key digital marketing channels (SEO, PPC, Social Media, Content Marketing, Email Marketing).
   • Digital Marketing Funnel: Awareness, Consideration, Conversion.
2. Digital Marketing Channels Overview
   • SEO, PPC, Content Marketing, Social Media Marketing, and Email Marketing.
3. Practical (10 mins)

Day 2: SEO Fundamentals & Advanced Techniques | Class 2 (2 hours): SEO Basics & Keyword Research

1. What is SEO?
   • Introduction to On-Page, Off-Page, and Technical SEO.
   • Why SEO matters for organic growth.
2. Keyword Research Basics
   • Tools for keyword research (Google Keyword Planner, Ubersuggest)
   • Types of keywords: Short-tail, long-tail, LSI keywords
3. On-Page SEO Basics
   • Optimising meta tags, headers, and URLS.
   • How to optimise content with relevant keywords.
4. Practical Test (10 mins)

Day 3: Google Tools, Email Marketing & AI in SEO | Class 3 (2 hours): Google Analytics & Email Marketing

1. Google Analytics Introduction
   • Concepts of Google Analytics, key metrics to monitor, and goal tracking.
2. Google Search Console
   • Concepts of Google Search Console and key metrics to monitor.
3. AI use in Digital Marketing
   • How AI is used to create content in SEO & SMM
4. Practical (10 mins)

• Duration: 4 Days  (8 hours, 4 classes of 2-hour duration/week)
• Module course fee:- 2000/- (Module-wise instalment) for students
• Total Lectures = 4 | Total Assignments = 4 | Total Marks = 200

Day 1: The Evolving Landscape of Social Media Marketing | Class 1 (2 hours): Introduction to Core Concepts of Social Media Marketing

1. Introduction to Advanced Social Media Marketing
2. Current Trends & Future of Social Media
3. Social Media vs. Digital Marketing
4. Organic vs. Paid Social
5. Understanding Audience Behaviour and User Psychology
6. The Funnel Approach (TOFU, MOFU, BOFU) in Social Strategy
7. Case Studies: Brands winning with social (brief overview)
8. Practical (10 mins)

Day 2: Platform Mastery | Class 2 (2 hours): Deep Dive into Major Channels

1. Introduction to Major Channels
   • Facebook & Instagram (Meta Ecosystem): Algorithm, formats, content types
   • LinkedIn: B2B marketing, employee advocacy
   • Twitter/X: Real-time marketing, customer care
   • YouTube & Shorts: Video content strategy
   • TikTok & Reels: Short-form virality and trends
   • Emerging platforms (e.g., Threads, Lemon8)
   • Pinterest, Snapchat, Reddit, Quora
2. Practical Test (10 mins)

Day 3: Crafting a Winning Social Media Strategy | Class 3 (2 hours): From Research to Strategy

1. Goal-setting frameworks (SMART goals, OKRS)
2. Social Media SWOT Analysis
3. Brand Voice & Tone Guidelines
4. Creating a Social Media Style Guide
5. Integrating social with the overall digital marketing mix
6. Audience Segmentation and Persona Creation
7. Practical (10 mins)

Day 4: Content Planning, Calendars & KPI Mapping | Class 3 (2 hours): From Research to Strategy

1. Types of Social Content (UGC, Influencer, Educational, Trend-based, Product-focused)
2. Content Pillars & Themes
3. Building a Content Calendar (tools & templates)
4. Understanding KPIs: Reach, Impressions, Engagement Rate, CTR, Conversions
5. Social Media Reporting: What to track, when, and how
6. Brief intro to tools (Trello, Notion, Hootsuite, Buffer, Canva)
7. Practical (10 mins)

• Duration: 3 Days  (6 hours, 3 classes of 2-hour duration/week)
• Module course fee:- 1500/- (Module-wise instalment) for students
• Total Lectures = 3 | Total Assignments = 3 | Total Marks = 150

Day 1: Facebook Organic Marketing Strategy & Brand Presence | Class 1 (2 hours)

1. Anatomy of a Business Page (2025 version)
   • Page setup essentials (Meta Business Suite, categories, CTA buttons)
2. Facebook Algorithm Demystified
   • EdgeRank evolution and factors influencing reach
   • Engagement velocity and affinity score
3. Content Planning for Facebook
   • What works: Carousel posts, polls, Reels, lives, guides, events
   • Posting frequency, peak time strategies, and consistency frameworks
4. Community Building & Engagement
   • Managing comments, messages, and community interactions
   • Using Groups: Public vs. Private groups, brand-owned communities

Day 2: Facebook Ads – Structure, Targeting & Creative Strategy | Class 2 (2 hours)

1. Meta Ads Manager Walkthrough
   • Campaign → Ad Set → Ad structure
   • Objective selection: Awareness, Consideration, Conversion
2. Audience Targeting Deep Dive
   • Core Audiences: Demographics, Interests, Behaviours
   • Custom Audiences: Website traffic, app users, CRM lists
   • Lookalike Audiences: Scaling with precision
3. Ad Creatives That Convert
   • Image, video, carousel, collection ads
   • Creative best practices for mobile-first delivery
   • A/B testing with creatives and messaging

Day 3: Facebook Ads Optimization, Analytics & Retargeting | Class 3 (2 hours)

1. Key Performance Metrics
   • CTR, CPM, CPC, ROAS, Frequency, Engagement Rate
2. Reading and Interpreting Reports
   • Breakdown reports (age, gender, placement, device)
   • Funnel analysis using Facebook Attribution
3. Budget Allocation & Bidding Strategies
   • CBO (Campaign Budget Optimisation)
   • Manual vs. automatic bidding
4. Retargeting & Funnel Building
   • Retargeting warm audiences (video viewers, engagers)
   • Retargeting with dynamic product ads (DPA)
   • Building nurture flows using ad sequences
5. iOS 14+ Impact & Privacy Updates
   • Domain verification, aggregated event measurement
   • Using UTM tracking & GA4 alongside Facebook reporting

• Duration: 3 Days  (6 hours, 3 classes of 2-hour duration/week)
• Module course fee:- 1500/- (Module-wise instalment) for students
• Total Lectures = 3 | Total Assignments = 3 | Total Marks = 150

Day 1: Instagram Strategy & Organic Growth | Class 1 (2 hours)

1. Understanding Instagram’s Algorithm (Explore, Reels, Stories, Feed)
2. Optimising Instagram Business & Creator Profiles
   • Bio structure, links, highlights, pinned posts
3. Content Pillars & Planning
   • Feed posts (carousel, single image, videos)
   • Reels: Storytelling, trends, music, hooks
   • Stories: Stickers, polls, countdowns, engagement tools
   • Guides, Collaborations, and Broadcast Channels
4. Hashtag Strategy & Discovery
   • Branded vs. trending vs. niche hashtags
5. Engagement Techniques
   • Captions, CTAs, story interaction tools, and replying to comments

Day 2: Instagram Ads – Campaigns, Targeting & Creative Strategy | Class 2 (2 hours)

1. Running Ads on Instagram via Meta Ads Manager
   • Campaign objectives relevant to Instagram
   • Ad placements: Stories, Feed, Reels, Explore
2. Creative Types for Instagram Ads
   • Static, video, carousel, collection, story/reel-first formats
   • Ad design best practices for each format
3. Targeting Tactics
   • Core, Custom, Lookalike Audiences
   • Retargeting from profile engagement, website visits, etc.
4. Budgeting & Bidding
   • CBO vs. Ad Set Budgets
   • Manual vs. automatic bidding

Day 3: Influencer Marketing, Analytics & Growth Hacking | Class 3 (2 hours)

1. Influencer & Creator Collaborations
   • Identifying micro, macro, and niche influencers
   • Negotiating deliverables, formats, and ROI tracking
   • Using the “Collab” tag and branded content tools
2. Instagram Analytics & Insights
   • Understanding key metrics: Reach, Saves, Engagement Rate, Shares
   • Using Insights to adjust content & posting strategies
   • UTM tags and GA integration for advanced tracking
3. Growth Hacking Techniques
   • Trend jacking, giveaway strategies, story highlights as funnels
   • IG Live for reach, scheduling tools, and automation hacks

• Duration: 3 Days  (6 hours, 3 classes of 2-hour duration/week)
• Module course fee:- 1500/- (Module-wise instalment) for students
• Total Lectures = 3 | Total Assignments = 3 | Total Marks = 150

Day 1: Pinterest as a Visual Search & Discovery Engine | Class 1 (2 hours)

1. Introduction to Pinterest Marketing
   • Pinterest demographics & platform behaviour
   • Pinterest vs. social media – how it functions more like a search engine
2. Pinterest Account Setup & Optimisation
   • Business account vs. personal
   • Claiming website, setting up Rich Pins
   • Optimising bio, profile photo, cover board
3. Understanding Pinterest Boards & Pins
   • Types of Pins: Static, Idea Pins, Video Pins, Carousel Pins
   • Board organisation, naming strategy, and cover design
4. Pinterest SEO Essentials
   • Keyword research for Pinterest
   • Optimising titles, descriptions, hashtags, and alt-text

Day 2: Content Strategy & Visual Storytelling on Pinterest | Class 2 (2 hours)

1. Content Pillars for Pinterest
   • Evergreen vs. seasonal content
   • Educational, inspirational, actionable content types
2. Designing High-Performance Pins
   • Best practices for imagery, fonts, and colour use
   • Ad design best practices for each format
3. Idea Pins: Multi-frame storytelling (like Instagram Stories, but permanent)
4. Scheduling & Publishing
   • Using Tailwind for automation and smart scheduling
   • Optimal pinning frequency

Day 3: Pinterest Ads & Performance Analytics | Class 3 (2 hours)

1. Introduction to Pinterest Ads
   • Promoted Pins vs. Organic Pins
   • Campaign structure: Awareness, Consideration, Conversions
2. Targeting Options
   • Interest targeting, keyword targeting
   • Actual audiences, website visitors, and customer lists
3. Creative Best Practices for Ads
   • Vertical visuals, mobile-first design, compelling CTAs
4. Pinterest Analytics & Reporting
   • Key metrics: Saves, clicks, impressions, CTR, conversions
   • Tracking via Pinterest Tag and Google Analytics

• Duration: 3 Days  (6 hours, 3 classes of 2-hour duration/week)
• Module course fee:- 1500/- (Module-wise instalment) for students
• Total Lectures = 3 | Total Assignments = 3 | Total Marks = 150

Day 1: Building an Organic Presence & Brand Voice on X | Class 1 (2 hours)

1. Understanding the Culture of X
   • Tone, brevity, trends, and the speed of the feed
2. Setting Up & Optimising a Profile
   • Handle selection, bio writing, link usage, header image, pinned tweet
3. Crafting a Brand Voice for Twitter
   • Humour, wit, authenticity, sarcasm, and human tone
4. Tweet Anatomy & Content Types
   • Text-only, media tweets (GIFs, images, videos), threads, polls, quote tweets, Spaces
5. Twitter Lists & Follows Strategy
   • Listening to customers, competitors, and influencers
6. Using Threads for Thought Leadership
   • How to structure value-driven threads for engagement

Day 2: Engagement, Trends & Real-Time Marketing | Class 2 (2 hours)

1. Real-Time Marketing (RTM) Essentials
   • Spotting trends, reacting with relevance
   • Dos & don’ts of trendjacking
2. Hashtag Strategy
   • Branded vs. trending hashtags
   • Timing and discoverability tactics
3. Twitter Communities & Spaces
   • Niche topic discussions, building thought leadership
   • Hosting & moderating Twitter Spaces
4. Influencer & Creator Collaboration
   • Identifying micro vs. macro influencers
   • Structuring shoutouts and Twitter collabs

Day 3: Twitter Ads & Analytics | Class 3 (2 hours)

1. Introduction to X Ads Manager
   • Campaign types: Reach, engagement, website clicks, app installs
   • Bidding and budget strategies
2. Ad Formats on Twitter
   • Promoted tweets, videos, trends, and accounts
   • Carousel ads and conversational ads
3. Targeting X
   • Interests, follower lookalikes, keywords, device, and custom audiences
4. Twitter Analytics & Tools
   • Tweet activity dashboard, follower insights, 3rd-party tools (e.g., TweetDeck, Hootsuite)
5. Measuring Success
   • Key KPIs: Engagement rate, CTR, impressions, sentiment

• Duration: 3 Days  (6 hours, 3 classes of 2-hour duration/week)
• Module course fee:- 1500/- (Module-wise instalment) for students
• Total Lectures = 3 | Total Assignments = 3 | Total Marks = 150

Day 1: Personal Branding & Organic Growth | Class 1 (2 hours)

1. Understanding the LinkedIn Ecosystem (2025 edition)
   • Differences between Profiles, Company Pages, and Groups
2. Personal Profile Optimisation
   • Headline, About section, Featured content, Experience, Skills
   • Creator Mode and its benefits
3. Personal Branding Strategy
   • Thought leadership through storytelling, industry insights, and authenticity
   • Content formats: Text posts, carousels (PDFS), documents, videos
4. Growing Your Network Strategically
   • Connection vs. follow, how to approach outreach
   • The engagement ladder: Likes → Comments → DMs → Collaboration

Day 2: Company Pages, Employee Advocacy & B2B Strategy | Class 2 (2 hours)

1. Creating & Optimising a Company Page
   • Branding, CTA, showcase pages, community tab
2. Content Strategy for Company Pages
   • Announcements, culture stories, thought leadership, case studies
   • Scheduling and analytics via LinkedIn tools
3. B2B Marketing Funnels on LinkedIn
   • Awareness → Engagement → Lead Gen → Conversion
   • LinkedIn is a top-of-funnel nurturing platform
4. Employee Advocacy
   • Empowering employees to post
   • Structuring advocacy programs & measuring impact

Day 3: LinkedIn Ads & Analytics | Class 3 (2 hours)

1. Introduction to LinkedIn Campaign Manager
   • Campaign structure: Objective → Audience → Format → Budget
2. Ad Types on LinkedIn
   • Sponsored Content (single image, carousel, video)
   • Message Ads (InMail), Lead Gen Forms, Conversation Ads
3. Audience Targeting
   • Job titles, industries, skills, company size, and groups
   • Matched Audiences: Retargeting and email lists
4. Measuring Success on LinkedIn
   • Key metrics: Impressions, clicks, leads, engagement
   • Benchmarking and optimisation tips

• Duration: 6 Days  (12 hours, 6 classes of 2-hour duration/week)
• Module course fee:- 3000/- (Module-wise instalment) for students
• Total Lectures = 6 | Total Assignments = 6 | Total Marks = 300

Day 1: Quora Fundamentals & Authority Building | Class 1 (2 hours)

1. What is Quora, and why does it matter in SMM
2. Understanding how Quora ranks answers
3. Creating a strong profile (bio, credentials, links)
4. Identifying high-engagement topics in your niche
5. Following relevant spaces and influencers
6. Practical

Day 2: Strategic Answering & Content Planning | Class 2 (2 hours)

1. How to select questions with traffic potential
2. Writing compelling answers: structure, voice, CTA
3. Using images, links, and formatting properly
4. Building consistency and thought leadership
5. Scheduling and managing weekly answers
6. Practical

Day 3: Growth, Metrics & Quora Ads | Class 3 (2 hours)

1. Understanding the Quora Stats dashboard
2. Analysing views, upvotes, and click-throughs
3. Improving answer performance over time
4. Introduction to Quora Ads
5. Retargeting with Quora Pixels
6. Practical

Day 4: Reddit Culture & Profile Setup | Class 4 (2 hours)

1. Reddit 101: Karma, subreddits, flairs, AMAs
2. User behaviour: What Reddit loves (and hates)
3. Finding niche-specific subreddits
4. Setting up a clean, trustworthy Reddit profile

Day 5: Community Engagement & Non-Promo Content | Class 5 (2 hours)

1. Posting valuable content without spamming
2. Using discussion threads, memes, and polls
3. Commenting for visibility and engagement
4. Navigating subreddit rules and etiquette
5. Building soft brand presence

Day 6: Promotion, Ads & Performance Tracking | Class 6 (2 hours)

1. When and how to promote ethically
2. Reddit Ads overview: Targeting & Ad types
3. Case studies of brands using Reddit successfully
4. Tools to monitor trends and keywords (e.g., GummySearch)
5. Building a long-term Reddit strategy

• Duration: 5 Days  (10 hours, 5 classes of 2-hour duration/week)
• Module course fee:- 2500/- (Module-wise instalment) for students
• Total Lectures = 5 | Total Assignments = 5 | Total Marks = 250

Day 1: Channel Setup & Branding | Class 1 (2 hours)

1. Channel Fundamentals
   • Setting up a professional YouTube channel
   • Branding basics: logo, banner, about section
   • Understanding niche & audience
2. Understanding the YouTube Ecosystem
   • Platform behavior & algorithm basics
   • Content types: Shorts, Tutorials, Reviews, Vlogs, Live streams
   • Analyzing competitor channels
3. Practical

Day 2: Content Planning & Video Creation | Class 2 (2 hours)

1. Content Strategy & Calendar
   • Planning 1–2 months of content
   • Using trending topics & evergreen content
   • Tools for planning: Google Sheets, Trello, Notion
2. Video Creation Basics
   • Recording: screen capture, mobile, camera setup
   • Editing: trimming, subtitles, background music
   • Tools: CapCut, Canva, DaVinci Resolve
3. Practical

Day 3: Optimization & SEO | Class 3 (2 hours)

1. Video SEO Essentials
   • Keyword research (TubeBuddy, VidIQ, Google Trends)
   • Crafting SEO-friendly titles, descriptions, tags
   • Creating clickable thumbnails
2. Engagement & Retention
   • Writing compelling CTAs
   • End screens, cards, and playlists
   • Techniques for longer watch time
3. Practical

Day 4: Growth & Community Building | Class 4 (2 hours)

1. Audience Engagement
   • Responding to comments & polls
   • Using YouTube Community tab
   • Encouraging repeat views & subscriptions
2. Collaboration & Promotion
   • Working with influencers & content partners
   • Sharing content on social media for growth
   • Cross-promotion & organic campaigns
3. Analytics & Performance Tracking
   • YouTube Studio: impressions, CTR, audience retention, watch time
   • Identifying top-performing content
   • Simple reporting for planning next content
4. Practical

Day 5: Monetisation & Long-Term Strategy | Class 5 (2 hours)

1. Monetisation Basics
   • Eligibility: 1,000 subscribers & 4,000 watch hours
   • YouTube Partner Program (AdSense)
   • Affiliate marketing, sponsorships, channel memberships
2. Content Repurposing & Shorts Strategy
   • Turning long videos into Shorts
   • Repurposing for social media
   • Evergreen vs trending content
3. Long-Term Channel Growth
   • Posting frequency & consistency
   • Brand voice and visual identity
   • Planning 1–3 months ahead
4. Practical