SB DIGITAL

• Duration: 3 Days  (6 hours, 6 classes of 2-hour duration/week)
• Module course fee:- 1500/- (Module-wise instalment) for students
• Total Lectures = 3 | Total Assignments = 3 | Total Marks = 150

Day 1: Introduction to Digital Marketing & Basics of SEO | Class 1 (2 hours): Introduction to Digital Marketing

1. What is Digital Marketing?
   • Definition and Importance.
   • Key digital marketing channels (SEO, PPC, Social Media, Content Marketing, Email Marketing).
   • Digital Marketing Funnel: Awareness, Consideration, Conversion.
2. Digital Marketing Channels Overview
   • SEO, PPC, Content Marketing, Social Media Marketing, and Email Marketing.
3. Practical (10 mins)

Day 2: SEO Fundamentals & Advanced Techniques | Class 2 (2 hours): SEO Basics & Keyword Research

1. What is SEO?
   • Introduction to On-Page, Off-Page, and Technical SEO.
   • Why SEO matters for organic growth.
2. Keyword Research Basics
   • Tools for keyword research (Google Keyword Planner, Ubersuggest)
   • Types of keywords: Short-tail, long-tail, LSI keywords
3. On-Page SEO Basics
   • Optimising meta tags, headers, and URLS.
   • How to optimise content with relevant keywords.
4. Practical Test (10 mins)

Day 3: Google Analytics, Email Marketing & AI in SEO | Class 3 (2 hours): Google Analytics & Email Marketing

1. Google Analytics Introduction
   • Concepts of Google Analytics, key metrics to monitor, and goal tracking.
2. Google Search Console
   • Concepts of Google Search Console and key metrics to monitor.
3. Email Marketing Basics
   • Building and segmenting email lists, creating effective campaigns.
4. Practical (10 mins)

• Duration: 4 Days  (8 hours, 5 classes of 2-hour duration/week)
• Module course fee:- 2000/- (Module-wise instalment) for students
• Total Lectures = 4 | Total Assignments = 4 | Total Marks = 200

Day 1: Understanding Keyword Types & Search Intent | Class 1 (2 hours): Introduction to Core Concepts of Keywords

1. Introduction to Keywords and Their Role in SEO
   • Types of Keywords used in Content Writing & their uses
   • Types of Keywords used in Google Ads & their uses
2. Practical (10 mins)

Day 2: Research Tools & AI-Enhanced Techniques | Class 2 (2 hours): Modern Keyword Research

1. Free Tools & Platforms
   • Google Keyword Planner
   • Google Search Suggestions, Autocomplete
   • “People Also Ask” & Related Searches
   • Google Trends (for seasonal/trending keywords)
   • Keywords Everywhere
   • AnswerThePublic
   • Reddit, Quora, YouTube comments
2. Practical Test (10 mins)

Day 3: Building Keyword Strategy & Content Mapping | Class 3 (2 hours): From Research to Strategy

1. How to Cluster Keywords
2. Creating Content Maps Based on Intent
3. Creating Pillar Pages and Supporting Content
4. How to avoid keyword cannibalisation
5. Matching keywords with
   • Blog topics
   • Product/service pages
   • Landing pages
6. Practical (10 mins)

• Duration: 5 Days  (10 hours, 5 classes of 2-hour duration/week)
• Module course fee:- 2500/- (Module-wise instalment) for students
• Total Lectures = 5 | Total Assignments = 5 | Total Marks = 250

1. Semantic and Contextual Content Creation
2. Structured, Modular Content Layout
3. Conversational & FAQ-Style Elements
4. Rich Structured Data Markup (Schema.org)
5. Content Optimisation for Featured Snippets & SGE
6. Multimedia with Contextual Metadata
7. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
8. Off-Page SEO Techniques
9. Internal Linking with Semantic Relevance
10. UX & Technical Excellence
11. AEO, GEO, AIO

• Duration: 5 Days  (10 hours, 5 classes of 2-hour duration/week)
• Module course fee:- 2500/- (Module-wise instalment) for students
• Total Lectures = 5 | Total Assignments = 5 | Total Marks = 250

Day 1: Foundations of Off-Page SEO | Class 1 (2 hours): The Basics of off-page SEO

1. What is Off-Page SEO? How does it differ from On-Page SEO?
2. Importance of backlinks and domain authority
3. Understanding E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
4. How Google evaluates authority through links & reputation
5. Tools to be Introduced
   • Moz DA Checker
   • Ahrefs (free backlink checker)
   • Google Search Console (link reports)
6. Practical

Day 2: Link Building Techniques (Ethical & Scalable) | Class 2 (2 hours): Link Building Techniques (Ethical & Scalable)

1. White Hat Link Building vs. Black Hat Techniques
2. Guest Posting (how to pitch, what works)
3. Broken Link Building
4. Link Reclamation
5. HARO (Help a Reporter Out) – Using AI to craft pitch emails faster
6. Tools to be introduced:
   • Hunter.io (for finding contact emails)
   • HARO platform
   • Google Sheets (to organise link-building outreach)
7. Practical

Day 3: Content-Led Link Building & AI in Off-Page SEO | Class 3 (2 hours): Link Building Techniques (Ethical & Scalable)

1. Skyscraper Technique (updating and improving top content)
2. Creating link-worthy content: Ultimate guides, infographics, statistics pages
3. Using AI tools to generate & optimise linkable content
4. Tools to be introduced:
   • Canva (infographics)
   • Chatgpt (content outlines & content refresh)
   • BuzzSumo (identify top-performing content ideas)
5. Practical

Day 4: Social Signals, Online Reputation & Local Citations | Class 4 (2 hours): SEO in Social Media

1. The indirect SEO impact of social media shares and engagement
2. Google Business Profile (formerly GMB) optimisation
3. Citations & NAP consistency
4. Online reviews and reputation management
5. Tools Introduced:
   • Google Business Profile
   • GMB Everywhere (Chrome extension)
   • BrightLocal (for citation tracking)
6. Practical

Day 5: Forums, Influencer SEO & Monitoring Off-Page Performance | Class 5 (2 hours): Google Analytics & Google Search Console

1. Leveraging forums like Reddit, Quora, and Product Hunt (without spamming)
2. Influencer SEO: Getting mentioned by niche experts
3. Monitoring backlinks and disavowing toxic ones
4. Using Google Search Console & Ahrefs for off-page tracking
5. Tools Introduced:
   • Google Alerts
   • Ahrefs Free Backlink Checker
   • Google Disavow Tool (overview only)
6. Practical

• Duration: 5 Days  (10 hours, 5 classes of 2-hour duration/week)
• Module course fee:- 2500/- (Module-wise instalment) for students
• Total Lectures = 5 | Total Assignments = 5 | Total Marks = 250

Day 1: Introduction to Google Analytics | Class 1 (2 hours): Basics of Google Analytics

1. Introduction to Google Analytics
   • Overview of web analytics and its importance
   • Key terminologies (Sessions, Users, Pageviews, Bounce Rate, etc.)
   • Understanding how Google Analytics works (tracking code, cookies, data processing)
   • Difference between Universal Analytics and Google Analytics 4 (GA4)
2. Setting Up Google Analytics
   • Creating a Google Analytics account
   • Setting up a property (with focus on GA4)
   • Installing tracking code on websites (manual vs tag manager)
   • Setting up data streams (Web, App)
   • Verifying data collection
3. Practical

Day 2: Google Tag Manager | Class 2 (2 hours): How to Use Google Tag Manager

1. Google Tag Manager Integration
   • Introduction to Google Tag Manager (GTM)
   • Creating tags, triggers, and variables
   • Installing GA tracking via GTM
   • Setting up events through GTM
2. Practical

Day 3: Google Analytics, Email Marketing & AI in SEO | Class 3 (2 hours): Google Analytics & Email Marketing

1. Navigating the Google Analytics Dashboard
   • Understanding real-time data
   • Audience reports (Demographics, Interests, Geo, Technology)
   • Acquisition reports (Traffic sources, Channels, Medium)
   • Behaviour reports (Site Content, Site Speed, Events)
   • Conversion reports (Goals, Ecommerce tracking)
2. Events and Conversions in GA4
   • Understanding the event-driven model in GA4
   • Default vs custom events
   • Setting up conversions
   • Tracking user interactions: scrolls, video plays, clicks, form submissions
3. Audience Segmentation & Analysis
   • Creating audience segments
   • Using comparisons in GA4 reports
   • Custom explorations in GA4
   • Building funnels and path explorations
4. Practical

Day 4: E-Commerce in Google Analytics | Class 4 (2 hours): Google Analytics & Email Marketing

1. Goal Setting and E-commerce Tracking
   • Setting up goals and conversions (form submissions, signups, etc.)
   • Introduction to enhanced e-commerce tracking
   • Setting up ecommerce parameters (product views, cart, transactions)
2. Campaign Tracking and UTM Parameters
   • What are UTM parameters, and why use them?
   • Manual vs auto tagging
   • Analysing campaign performance from different channels
   • Integration with Google Ads and other marketing tools
3. Practical

Day 5: Dashboard & Troubleshooting in Google Analytics | Class 5 (2 hours)

1. Reporting and Dashboards
   • Creating custom reports
   • Building dashboards for stakeholders
   • Using Google Looker Studio (formerly Data Studio) for advanced visualisations
   • Exporting and sharing reports
2. Privacy, GDPR, and Compliance
   • Understanding data privacy and consent
   • Anonymising IP addresses
   • Cookie consent strategies
   • GA4 and GDPR compliance features
3. Troubleshooting and Best Practices
   • Common tracking issues and how to debug them
   • Using Google Analytics Debugger
   • Tips for clean and accurate data
   • Ongoing maintenance and periodic audits
4. Practical

• Duration: 6 Days  (12 hours, 6 classes of 2-hour duration/week)
• Module course fee:- 3000/- (Module-wise instalment) for students
• Total Lectures = 6 | Total Assignments = 6 | Total Marks = 300

Day 1: Introduction to Google Analytics | Class 1 (2 hours): Basics of Google Analytics

1. Google Search Console Deep Dive
   • Understanding GSC metrics: Impressions, Clicks, CTR, Average Position
   • AI-driven Insights: Using Google’s AI to identify trends and make proactive decisions
   • Exploring Search Performance Reports: Filters, comparison, and detailed analysis
   • Core Web Vitals in GSC (AI-powered reports for performance insights)
   • Advanced Index Coverage & URL Inspection Tool for troubleshooting
2. AI-Powered Features in GSC
   • AI insights for search queries: Leveraging AI predictions for content and ranking strategies
   • How SGE (Search Generative Experience) affects keyword strategies
   • Setting up alerts and automation for SEO optimisation using GSC

Day 2: Introduction to Google Analytics | Class 1 (2 hours): Basics of Google Analytics

1. Email Marketing Strategies for SEO
   • Aligning email marketing with SEO goals
   • Email list segmentation based on user behaviour (using AI tools like HubSpot or ActiveCampaign)
   • Crafting SEO-optimised email subject lines, copy, and calls to action
   • Personalisation and dynamic content based on search behaviour
   • Tools to track email performance: Open rates, click-through rates, and conversions
2. Email Automation + AI-Driven Campaigns
   • Using AI-driven tools like Mailchimp or SendGrid for automated campaigns
   • Predictive analytics for email targeting: Leverage AI to segment and personalise
   • Setting up autoresponders for SEO-driven content delivery

Day 3: Introduction to Google Analytics | Class 1 (2 hours): Basics of Google Analytics

1. Events and Conversions in GA4
   • Understanding the event-driven model in GA4
   • Default vs custom events
   • Setting up conversions
   • Tracking user interactions: scrolls, video plays, clicks, form submissions
2. Audience Segmentation & Analysis
   • Creating audience segments
   • Using comparisons in GA4 reports
   • Custom explorations in GA4
   • Building funnels and path explorations

Day 4: Introduction to Google Analytics | Class 1 (2 hours): Basics of Google Analytics

1. Goal Setting and E-commerce Tracking
   • Setting up goals and conversions (form submissions, signups, etc.)
   • Introduction to enhanced e-commerce tracking
   • Setting up ecommerce parameters (product views, cart, transactions)
2. Campaign Tracking and UTM Parameters
   • What are UTM parameters, and why use them?
   • Manual vs auto tagging
   • Analysing campaign performance from different channels
   • Integration with Google Ads and other marketing tools

Day 5: Introduction to Google Analytics | Class 1 (2 hours): Basics of Google Analytics

1. Reporting and Dashboards
   • Creating custom reports
   • Building dashboards for stakeholders
   • Using Google Looker Studio (formerly Data Studio) for advanced visualisations
   • Exporting and sharing reports
2. Privacy, GDPR, and Compliance
   • Understanding data privacy and consent
   • Anonymising IP addresses
   • Cookie consent strategies
   • GA4 and GDPR compliance features
3. Troubleshooting and Best Practices
   • Common tracking issues and how to debug them
   • Using Google Analytics Debugger
   • Tips for clean and accurate data
   • Ongoing maintenance and periodic audits