+91 9051980689

sbdigital.contact.in@gmail.com

SB DIGITAL

Digital Marketing Certification Course (Beginner’s Level)

Overview of the course

Become an industry-ready Digital Marketer
35 days (5 months) | Live Personalised Mentorship in Small Groups
Certificate from SB Digital Academy, Kolkata

Our full-fledged, practical-oriented digital marketing certification course will transform you into a full-stack Digital Marketing Professional, driving sustained growth in your website’s most critical marketing channel. You will master the many facets of SEO, such as keyword research, technical SEO, link building, analytics, social media marketing, content marketing, and much more, with this internship-based training course.

Sessions:

  1. January – May
  2. July – November

New batch starts from:

JULY 2025

Total course fee:

9500/- INR (incl. tax)

CONTACT @ 9051980689
Email: sbdigital.contact.in@gmail.com

Key features of the course

  • 5X higher live interaction with live online classes by industry experts
  • Learn Google’s popular tools like Google Analytics, Google Ads, Tag Manager, and Search Console
  • Real-life industry-based projects to train with
  • Gain detailed insights on advanced web analytics, Google Search Console
  • Focus on technical and social strategies for increasing site traffic
  • Learn how to build SEO for targeted audiences through content localisation and optimising for local search engines.
  • Discover techniques to optimise mobile-friendly websites, and leverage link-building activities to drive organic and paid SEO/Social Media traffic
  • Learn how to identify key SEO and SMM metrics and collect, interpret, validate, and report success to your clients and stakeholders.
  • Extra doubt-clearing classes

Specialisation:

  • Search Engine Optimisation
  • Email Marketing
  • Social Media Optimisation 
  • Social Media Paid Advertisement
  • Google Ads
  • Content Marketing
  • Community Management

Job Opportunities:

  • Digital Marketing Intern
  • Digital Marketing Executive (Junior Level)
  • Digital Marketing Specialist (Assistant Level)
  • Digital Marketing Manager
  • Business Marketing Consultant

Programme Type

Certificate Course
(Certificates will be provided by SB Digital Academy, Kolkata)

Duration & Timing

35 Days  (35 lectures)
(Total 70 hours)
2 classes of 2 hours/week

Mode of Training

Live Online Classes with  practical assignments on Google Meet/Zoom

Medium of Instruction

  • English
  • Bengali
  • Hindi

Course Modules

Module 1:- Search Engine Optimisation
  • Duration: 18 Days  (36 hours, 2 classes of 2-hour duration/week)
  • Module course fee:- 3500/- (Module-wise instalment) for students
  • Total Lectures = 18 | Total Assignments = 25 | Total Marks = 600
  1. Digital Marketing Introduction
    • Importance of digital marketing
    • How can digital marketing be the ultimate tool for success for businesses?
    • Difference between traditional marketing and digital marketing
  2. Web Properties (Planning & Creation & Maintenance)
    • Basic knowledge of the World Wide Web 
    • Website Planning and Creation
    • Usability & user experience of a website
  3. Introduction to SEO
    • What is SEO? 
    • Importance of SEO in Digital Marketing
    • What is a Search Engine & how does it work?
    • Google Algorithms
  4. Keyword Research using Google Ad Keyword Planner & Other Tools
    • Introduction to SEO keyword research 
    • Types of Keywords 
    • Keyword Density
    • Performing Keyword Research
    • Competitor Analysis Overview
    • Google Keyword Planner
  5. Google Analytics Tool for Analysing Your Site Performance
    • Google Analytics Overview
    • Set up Google Analytics 
    • Understanding the reports
  6. Webmaster SEO Tools
    • Setting up your Webmaster Tools for SEO
    • Submitting new URLS and checking for page status and indexing for SEO
    • Where your pages are ranking and page/query performance in SEO
  7. On-Page SEO Techniques
    • On-page SEO introduction
    • Aspects of On-page technical SEO 
    • Importance of Mobile Responsiveness
  8. Off-Page SEO Techniques
    • Off-page SEO introduction
    • What is Page Rank? How to Improve PR?
    • What is Moz Domain Authority / Page Authority
    • How to Improve DA / PA?
    • Off-Page SEO & Link Building
    • Article Writing and Submissions
  9. Email Marketing
    • Email Marketing Intro
    • Email Marketing – MailChimp
    • MailChimp Campaigns
    • MailChimp Analytics
  10. Useful Tools for SEO
  11. Introduction to Google Ads
    • Basic Introduction to Terminologies
    • Keyword Research
    • Campaign/Ad Creation & Execution
Module 2:- Social Media Marketing
  • Duration: 7 Days (14 hours, 2 classes of 2-hour duration/week)
  • Module course fee:- 3500/- (Module-wise instalment) for students
  • Total Lectures = 7 | Total Assignments = 8 | Total Marks = 150
  1. Overview of Social Media Marketing
  2. Facebook
    • Understanding the difference between a Facebook profile & Facebook Business Page
    • Facebook Business Page Creation
    • Types of Facebook posts 
    • Facebook Post scheduling & sharing
    • Facebook Paid Promotion 
  3. Instagram
    • Instagram Business profile creation
    • Instagram & Facebook Integration
    • Instagram post scheduling & sharing
    • Instagram Paid promotion
  4. YouTube
    • YouTube channel creation
    • YouTube channel optimisation
    • Video upload on YouTube channel
    • YouTube Marketing
  5. Pinterest
    • Pinterest profile creation
    • Pin and Board creation on Pinterest
    • Pin scheduling & sharing
    • Pinterest Marketing
  6. X (Formerly Twitter)
    • X (Formerly Twitter) profile creation
    • X (Formerly Twitter) post scheduling & sharing
    • X (Formerly Twitter) ethics
    • X (Formerly Twitter) Paid Promotion
  7. LinkedIn
    • LinkedIn profile creation
    • LinkedIn post scheduling & sharing
    • LinkedIn Business Page Creation
    • LinkedIn Paid Promotion
  8. Reddit & Quora Promotion
Module 3:- Content Marketing & Community Management
  • Duration: 10 Days (20 hours, 2 classes of 2-hour duration/week)
  • Module course fee:- 2500/- (Module-wise instalment) for students
  • Total Lectures = 10 | Total Assignments = 5 | Total Marks = 100
  1. Content Marketing Essentials
    • Content definition, types, and content writing tools
    • Content marketing definition, types (B2B and B2C)
    • AIDA model + Buyers journey (the importance of building a community)
    • Copywriting + Storytelling
    • Understanding the buyer’s persona
    • Repurposing old content
    • Measuring and analysing content 
  2. SEO Content Creation
    • What is SEO content?
    • Website web content architecture for SEO (landing pages + meta tags)
    • Keyword research and content optimisation
    • Internal links + Backlinking
    • How to write SEO Content
    • Measuring and analysing the result
    • Use of AI Tools for Content Creation
  3. Social Media Content Creation & Marketing
    • Detailed analysis of the social media market and its reach
    • Using AI correctly for Marketing
    • Social Media Content Creation
  4. Community Management
    • Introducing community building and community management
    • Why is community management important?
    • Overview: Mission / Goal / Objective / Measurement / Value  
    • Guidelines: Community Manager / Community 
    • Strategy: Metrics / Survey / Content / Calendar / Onboarding
    • Communication: Direct / Indirect / Other platforms
    • Target audience: Gender / Profession / Literacy / Demography / Territory  
    • Brand: Strategy/products / Visibility
    • Growth: Organic / Paid
    • Community Participation: Self-Motivated / Motivation /Communication
    • Partnership: Within product / External 
    • Trends: Creative Ideas / Activities 
    • Content: Creation / Moderation 
    • Crisis & Conflict Management 
    • Performance Evaluation: Brand / Team Members / Community 
    • Sustainability: Quality / Evergreen Ideas / Faith / Initiatives  
    •  Feedback: Positive / Negative / Improvements

Eligibility to apply

  • Anyone who has appeared for the Higher Secondary (+12) examination in the previous or current year
  • Anyone pursuing undergraduate courses (any stream) from any college  all over India
  • Anyone pursuing post-graduation courses (any stream) from any college all over India
  • Any Graduate/Post Graduate (any stream) from any college in India
  • Any individual residing in India (any province) of any age
  • Must have a laptop/desktop with a standard/high-speed internet connection. Mobile is optional, as most of the practical assignments will require a desktop/laptop to complete.

Selection Procedure:

  • First come, first served basis after an online Google Meet counselling session 

Evaluation pattern:

  • Online Tests
  • Practical Assignments & Theoretical Questions

Placement

This training course is intended to impart knowledge to those who wish to learn the trade for personal/professional use. Successful candidates with good marks will be provided with:-

  1. 1 month of unpaid and 1 month of paid Internships through their involvement in the projects of SB Digital Academy.
  2. Internship Certificate from SB Digital Academy
  3. Reference letter
  4. Reference will be provided subject to the availability of any job in the known circle based on the candidate’s performance in the class, the completion rate of the practical assignments, and the final examination.

Intake Capacity:- 1-5 students/batch *Please note batch will not start till it reaches the minimum number of student enrolments.

Course commencement:- New Batch starts from July 2025

Class Timings (Day/Dates):-

  1. Time Slot 1 (Weekend Morning Class):- Every Saturday & Sunday | 11:00 am – 1:00 pm (Admission Open)
  2. Time Slot 2 (Weekend Night Class):- Every Sunday | 8:00 pm – 10:00 pm (Admission Open)