Overview of the course
Become an industry-ready Graphic Designer
64 hours | Live Personalised Mentorship in Small Groups
Certificate from SB Digital Academy, Kolkata
Our comprehensive and hands-on Graphic Design course will turn you into a proficient Graphic Design Professional, capable of creating visually compelling content that captures your audience’s attention. You will master key design principles such as typography, colour theory, and composition, along with advanced tools and techniques in software like Adobe Photoshop, Illustrator, InDesign, and much more.
Sessions:
- January – May
- July – November
New batch starts from:
JULY 2025
Total course fee:
According to the Modules you choose to cover (see below)
CONTACT @ 9051980689
Key features of the course
- 5X higher live interaction with live online classes by industry experts
- Master industry-standard tools like Adobe Photoshop, Illustrator, InDesign, etc
- Work on real-life industry-based projects for hands-on training
- Gain detailed insights into design principles such as typography, colour theory, and composition
- Focus on creating visually compelling branding, logos, and digital illustrations
- Learn how to design user-friendly interfaces and engaging social media graphics
- Discover techniques for optimising designs for various platforms, including web and mobile
- Learn how to analyse design effectiveness and iterate based on user feedback and analytics
- Extra doubt-clearing classes for personalised guidance
Specialisation:
- Brand Identity Design
- User Interface (UI) Design
- User Experience (UX) Design
- Motion Graphics
- Digital Illustration
- Print and Packaging Design
- Web Design
- Social Media Graphics
- Advertising Design
- Infographic Design
- Typography Design
- Environmental Design
- Photo Editing and Manipulation
Job Opportunities:
- Graphic Designer Intern
- Junior Graphic Designer
- Junior Visualiser
Programme Type
Certificate Course
(Certificates will be provided by SB Digital Academy, Kolkata)
Duration & Timing
32 Days (32 lectures)
(Total 64 hours)
2 classes of 2 hours/week
Mode of Training
Live Online Classes with practical assignments on Google Meet/Zoom
Medium of Instruction
- English
- Bengali
- Hindi
Course Modules
Module 1:- Basics of Design
- Duration: 3 Days (6 hours, 6 classes of 2-hour duration/week)
- Module course fee:- 1500/- (Module-wise instalment) for students
- Total Lectures = 3 | Total Assignments = 3 | Total Marks = 150
Day 1: Introduction to Graphic Design | Class 1 (2 hours): Understand the scope and purpose of graphic design in today’s world
- Definition of Graphic Design
- Evolution of Graphic Design (brief history)
- Key Roles of a Graphic Designer
- Design vs. Art: What’s the difference?
- Types of Graphic Design:
- Branding & Identity
- Advertising Design (Print & Digital)
- Packaging Design
- Web & App UI Design
- Social Media Graphics
- Motion Graphics (brief intro)
- Editorial & Publication Design
- Practical Test
Day 2: Principles of Design | Class 2 (2 hours): Understand and identify the fundamental principles that guide visual design
- Balance (Symmetry, Asymmetry, Radial)
- Contrast (Colour, Size, Typography)
- Emphasis (Hierarchy, Focal Points)
- Alignment & Grids
- Repetition & Consistency
- Proximity (Grouping)
- White Space (or Negative Space)
- Practical Test on Visual Analysis
Day 3: Advertising Design Overview – Print & Digital Media | Class 3 (2 hours): Understand how design functions in advertising and the difference between print and digital outputs
- Role of design in advertising
- Branding vs. Advertising
- Print Media:
- Posters, Flyers, Brochures, Banners, Magazine Ads
- CMYK, DPI, Bleed, Print File Formats
- Digital Media:
- Social Media Ads, Web Banners, Emailers
- Screen Sizes, RGB, Resolution, File Optimisation
- Static vs. Motion Ads
- Intro to Ad Campaign Design Thinking
- Practical Test
Module 2:- Design Theory in Advertising (Print & Digital)
- Duration: 5 Days (10 hours, 5 classes of 2-hour duration/week)
- Module course fee:- 2500/- (Module-wise instalment) for students
- Total Lectures = 5 | Total Assignments = 5 | Total Marks = 250
Day 1: Understanding Target Audience & User Psychology | Class 1 (2 hours): Learn how to analyze and design for specific audiences and psychological triggers in advertising
- Defining Demographics, Psychographics & Buyer Personas
- Emotional vs Rational Appeal in Advertising
- Consumer Behaviour & Design Influence
- Importance of Context (Culture, Platform, Timing)
- Case Studies: Great ads that nailed their audience
- Practical
Day 2: Visual Hierarchy, Composition & Layout Techniques | Class 2 (2 hours): Understand how to guide viewers’ eyes through strategic placement and balance
- Principles of Visual Hierarchy (Size, Contrast, Placement)
- Composition Techniques (Rule of Thirds, Z & F patterns)
- Focal Point Creation
- White Space & Balance
- Grid Systems in Ad Design
- Practical Test
Day 3: Typography & Copywriting for Designers | Class 3 (2 hours): Learn how to combine fonts with clarity and emotion, and understand the basics of writing ad copy
- Font Categories (Serif, Sans, Script, Display)
- Font Pairing Techniques
- Emotive Typography in Advertising
- Copywriting Basics: Headlines, Taglines, CTAs
- Relationship Between Visuals and Words
- Practical Test
Day 4: Color Psychology & Branding Across Print and Digital | Class 4 (2 hours): Explore how color affects emotion, perception, and branding consistency across platforms
- Basic Colour Theory (Hue, Value, Saturation)
- Colour Harmony & Contrast in Ad Design
- Brand Colours & Emotional Associations
- CMYK vs RGB: Understanding Output Needs
- Maintaining Consistency Across Media
- Practical Test
Day 5: Trends, Ad Types & Final Composition Practice | Class 5 (2 hours): Apply everything learned into real-world advertising scenarios for various formats
- Key Differences: Print Ads vs Digital Ads
- Formats and Sizes (Newspaper, Magazine, Banner, Social)
- Static vs Animated Ads: When and Why
- Current Trends in Advertising Design (minimalism, nostalgia, 3D visuals, motion)
- Practical Test
Module 3:- Adobe Photoshop – Image Editing & Digital Art
- Duration: 5 Days (10 hours, 5 classes of 2-hour duration/week)
- Module course fee:- 2500/- (Module-wise instalment) for students
- Total Lectures = 5 | Total Assignments = 5 | Total Marks = 250
Day 1: Getting Started – Photoshop Interface, Tools & Layers | Class 1 (2 hours): Understand the scope and purpose of graphic design in today’s world
- Understanding Interface & Panels
- Customising Workspace Layouts
- Image Sizes, Resolution (72 vs 300 DPI)
- Layers & Layer Management (naming, grouping, locking)
- Basic Tools:
- Move Tool
- Marquee & Lasso Tools
- Crop Tool
- Brush & Eraser Tools
- Undo History & Shortcuts
- Practical (10 minutes)
Day 2: Image Editing & Retouching Techniques | Class 2 (2 hours): Master image correction and retouching skills
- Adjustment Layers (Brightness, Contrast, Hue/Saturation, Levels, Curves)
- Using Healing Brush, Patch Tool & Clone Stamp
- Retouching skin, removing blemishes, fixing wrinkles
- Dodge and Burn tools for enhancement
- Smart Objects vs Rasterised Layers
- Practical Test
Day 3: Creative Compositing & Masking | Class 3 (2 hours): Learn how to merge and blend multiple images seamlessly
- Selection Refinement (Select Subject, Quick Selection Tool)
- Layer Masks & Clipping Masks
- Blending Modes
- Basic Photo Manipulation
- Shadows and Lighting for Realism
- Practical Test
Day 4: Designing for Social Media, Posters & Ads | Class 4 (2 hours): Learn design layout principles for real-world digital outputs
- Canvas Sizes for Instagram, Facebook, Posters, Banners
- Using Grids and Guides
- Combining Text with Images
- Typography Tips for Readability
- Export Settings for Web and Print
- Practical Test
Day 5: UI Mockups + Project Work & Review | Class 5 (2 hours): Introduce basic UI design mockups and reinforce learning with project creation
- Intro to UI/UX concepts (very basic)
- Mobile screen layout in Photoshop
- Using components, guides, padding, and layout ideas
- Exporting assets for web/mobile
- Practical Test
Module 4:- Adobe Illustrator – Vector Graphics & Logo Design
- Duration: 5 Days (10 hours, 5 classes of 2-hour duration/week)
- Module course fee:- 2500/- (Module-wise instalment) for students
- Total Lectures = 5 | Total Assignments = 5 | Total Marks = 250
Day 1: Getting Started – Interface, Artboards, Shapes & Tools | Class 1 (2 hours): Build a strong foundation with Illustrator’s environment and shape tools
- Illustrator Interface & Customising Workspace
- Understanding Vector vs Raster graphics
- Creating & Managing Artboards
- Selection Tools (Direct/Group)
- Shape Tools (Rectangle, Ellipse, Polygon, Star)
- Pathfinder, Align, and Transform tools
- Practical
Day 2: Paths, Pen Tool & Advanced Drawing Techniques | Class 2 (2 hours): Learn to draw with precision using the Pen tool and paths
- Anchor Points & Handles
- Pen Tool Deep Dive: drawing straight, curved, closed paths
- Using the Curvature Tool
- Editing Paths with the Direct Selection Tool
- Using the Pencil & Blob Brush Tools
- Working with Stroke & Fill
- Practical Test
Day 3: Typography, Lettering & Type-based Design | Class 3 (2 hours): Master typography tools and explore creative letter-based design
- Type Tool (Point vs Area Text)
- Fonts: Classifications, Pairing, and Converting to Outlines
- Custom Lettering with Pen Tool
- Type on a Path
- Typography in Branding
- Practical Test
Day 4: Logo Design Fundamentals & Vector Branding Assets | Class 4 (2 hours): Apply vector design techniques to logo creation and branding assets
- What makes a good logo? (Simplicity, Versatility, Relevance, Scalability)
- Researching & Sketching Concepts
- Creating Grids & Guides for Logo Design
- Vectorizing Sketches
- Logo Variations (full, icon-only, monochrome)
- Saving logos for web and print (EPS, SVG, PNG, PDF)
- Practical Test
Day 5: Illustrations, Icons & Infographics for Advertising | Class 5 (2 hours): Design useful visual elements like icons, illustrations, and infographic parts
- Designing Icons in Grid Systems
- Creating Ad-Friendly Flat Illustrations
- Line vs Filled Icon Styles
- Using Colour Palettes & Gradients
- Designing Data Visual Elements (Graphs, Pointers, Bars)
- Practical Test
Module 5:- Adobe InDesign – Layouts for Print and Digital
- Duration: 5 Days (10 hours, 5 classes of 2-hour duration/week)
- Module course fee:- 2500/- (Module-wise instalment) for students
- Total Lectures = 5 | Total Assignments = 5 | Total Marks = 250
Day 1: Introduction, Interface & Document Setup | Class 1 (2 hours): Get familiar with InDesign’s workspace and prepare documents for different publishing formats
- InDesign Interface Overview (Tools, Panels, Workspaces)
- Creating New Documents: Page Size, Bleed, Margins
- Single Page vs Facing Pages (spreads)
- Units & Guides (pixels vs inches vs mm)
- Saving Presets for Print and Web
- Pages Panel: Adding, Reordering, Duplicating Pages
- Practical
Day 2: Text Frames, Image Frames & Layout Basics | Class 2 (2 hours): Learn how to handle content within frames and compose clean layouts
- Working with Text Frames: linking, resizing, overflow handling
- Working with Image Frames: fitting, cropping, resolution indicators
- Threading text across multiple columns/pages
- Font usage, leading, tracking, kerning
- Placing content with precision using Smart Guides
- Practical Test
Day 3: Master Pages, Grids, Paragraph Styles | Class 3 (2 hours): Automate layouts and maintain consistent design throughout multi-page documents
- Creating & Applying Master Pages
- Adding automatic page numbers
- Setting up baseline and modular grids
- Paragraph & Character Styles: creating, applying, modifying
- Style Overrides and Updates
- Practical Test
Day 4: Designing for Print – Brochures & Magazines | Class 4 (2 hours): Combine skills to create real-world publication layouts
- Trifold Brochure Planning (panels, folds)
- Magazine Layout Structure (cover, TOC, articles)
- Using columns and image/text balance
- Design for visual hierarchy and readability
- Incorporating pull quotes, captions, and sidebars
- Practical Test
Day 5: Exporting & Publishing for Print and Digital | Class 5 (2 hours): Learn how to prepare professional, error-free files for print or screen
- Preflight Checks & Missing Fonts/Links
- Exporting to Print-Ready PDF (CMYK, bleed, crop marks)
- Exporting for Web: Interactive PDFs & EPUB basics
- Embedding Fonts & Packaging Files
- Understanding Resolution, Colour Profiles, and File Sizes
- Practical Test
Module 6:- CorelDRAW – Vector Graphics for Print & Publishing
- Duration: 5 Days (10 hours, 5 classes of 2-hour duration/week)
- Module course fee:- 2500/- (Module-wise instalment) for students
- Total Lectures = 5 | Total Assignments = 5 | Total Marks = 250
Day 1: Introduction & Workspace Familiarization | Class 1 (2 hours)
- Introduction to CorelDRAW & its role in the print industry
- Interface Overview: Toolbox, Property Bar, Docker Panels
- Document setup: Units, page size, bleed, colour modes (RGB vs CMYK)
- Understanding vector vs raster
- Drawing basic shapes and lines
- Grouping, aligning, duplicating, and distributing elements
- Practical
Day 2: Working with Shapes, Paths, and Text | Class 2 (2 hours)
- Drawing tools: Bezier, Pen, Polyline, Freehand, Smart Drawing
- Shaping tools: Trim, Weld, Intersect, Simplify
- Artistic Text vs Paragraph Text
- Text wrapping, kerning, and converting text to curves
- Adding borders, outlines, and fills
- Customising fonts and type effects for logos and titles
- Practical Test
Day 3: Advanced Vector Techniques & Page Layouts | Class 3 (2 hours)
- Layers and Object Manager for organising designs
- PowerClip (clipping images inside shapes)
- Transparency, gradients, mesh fills
- Use of symbols and reusable assets
- Guidelines, snap tools, grid systems
- Multi-page layouts: flyers, catalogue pages
- Practical Test
Day 4: Working with Images & Print Preparation | Class 4 (2 hours)
- Importing and adjusting bitmap images (JPG, PNG, TIFF)
- Cropping, image resolution basics
- Colour separations: Spot colours vs process (CMYK)
- Bleed, crop marks, and registration
- Preparing files for print: PDF/X, preflight checks
- Practical Test
Day 5: Projects & Production Workflow | Class 5 (2 hours)
- Working with client briefs and converting ideas to visuals
- Finalising mockups: poster, business card, packaging sample
- File packaging & archiving (linked images, fonts, PDFs)
- Review of best practices for file naming and organisation
- Intro to print shop communication: paper types, finishes, formats
- Practical Test
Module 7:- Canva for Print & Digital Marketing
- Duration: 3 Days (6 hours, 6 classes of 2-hour duration/week)
- Module course fee:- 1500/- (Module-wise instalment) for students
- Total Lectures = 3 | Total Assignments = 3 | Total Marks = 150
Day 1: Getting Started with Canva & Design Basics | Class 1 (2 hours)
- Creating a Canva account (Free vs Pro features)
- Navigating the dashboard: Templates, Folders, and Projects
- Exploring ready-made templates (social media, posters, resumes, etc.)
- Introduction to:
- Brand Kit (logo, colours, fonts)
- Elements, Text, Uploads, Backgrounds
- Layers, Transparency, Positioning
- Understanding file formats: PNG, JPG, PDF, MP4, GIF
- Practical
Day 2: Creating Branded Content & Social Media Posts | Class 2 (2 hours)
- Designing with grid systems and smart alignment
- Customising templates for:
- Instagram Stories / Posts
- Facebook Ads
- LinkedIn Banners
- Using charts and infographics (for reports, posts)
- Using the Brand Kit to create consistency
- Uploading and editing your assets (photos, logos)
- Practical Test on Visual Analysis
Day 3: Canva for Marketing Collateral + Exporting Like a Pro | Class 3 (2 hours)
- Designing marketing assets:
- Flyers / Posters (print-ready)
- Presentations (business pitch/product showcase)
- Business Cards and YouTube Thumbnails
- Collaboration tools: Share links, real-time commenting
- Animating static designs (basic motion effects)
- Best practices for exporting for web & print
- Practical Test
Module 8:- Portfolio & Freelance Skills
- Duration: 1 Day (1 class of 2-3 hours duration)
- Module course fee:- Complimentary for students who have already finished 2 of the above 5 modules
- Total Lectures = 1
- Building a killer portfolio (print + digital)
- Working with clients: briefs, revisions, deadlines
- Pricing design work & writing contracts
- Preparing for design interviews
- Pitch decks and self-promotion assets
Eligibility to apply
- Anyone who has appeared for the Higher Secondary (+12) examination in the previous or current year
- Anyone pursuing undergraduate courses (any stream) from any college all over India
- Anyone pursuing post-graduation courses (any stream) from any college all over India
- Any Graduate/Post Graduate (any stream) from any college in India
- Any individual residing in India (any province) of any age
- Must have a laptop/desktop with a standard/high-speed internet connection. Mobile is optional, as most of the practical assignments will require a desktop/laptop to complete.
Selection Procedure:
- First come, first served basis after an online Google Meet counselling session
Evaluation pattern:
- Online Tests
- Practical Assignments & Theoretical Questions
Intake Capacity:- 1-2 students/batch *Please note batch will not start till it reaches the minimum number of student enrolments.
Course commencement:- New Batch starts from July 2025
Class Timings (Day/Dates):-
- Time Slot 1 (Weekdays Evening Class):- Every Wednesday & Every Friday | 5:00 pm – 7:00 pm (Admission Open)
- Time Slot 2 (Weekdays Night Class):- Every Wednesday & Every Friday | 8:00 pm – 10:00 pm (Admission Open)
Email: sbdigital.contact.in@gmail.com