+91 9051980689

sbdigital.contact.in@gmail.com

SB DIGITAL

Certification Course in English Content Writing

Overview of the course

Become an industry-ready Content Writer
30 Days (60 hours) | Live Personalised Mentorship in Small Groups
Certificate from SB Digital Academy, Kolkata

Our full-fledged, practical-oriented English Content Writing & Content Marketing course is meant for students who wish to make a career in this field. The syllabus is designed to equip students to understand, polish, and sharpen their writing skills to become competent web content developers.

Sessions:

  1. January – May
  2. July – November

New batch starts from:

JANUARY 2026

Total course fee:

According to the Modules you choose to cover (see below)

CONTACT @ 9051980689

Key features of the course

  • 5X higher live interaction with live online classes by industry experts
  • Learn to write 10+ content types and start earning with online projects
  • The skill to translate thoughts into words that attract readers
  • Experience professional content writing as per current industry standards
  • Real-life industry-based projects to train with
  • Develop essential language skills to write content
  • The technical know-how of launching basic websites and personal blogs
  • Develop research skills to be able to write on any topic
  • Develop skills to identify the potential target audience persona for your Content
  • Build an effective content strategy to reach and engage your target audience
  • Extra doubt-clearing classes

Specialisation:

  • Web Content Writing
  • Blogging
  • Editing
  • Content Creation
  • SEO & Keyword Research for Content Writing
  • Copywriting for Social Media
  • Business Writing
  • Product Description
  • Content Marketing
  • Yoast SEO
  • Language skills
  • Content For Email Writing

Job Opportunities:

  • Content Writer (Intern)
  • Content Writer (Junior)
  • Content Strategist
  • Content Marketing Executive

Programme Type

Certificate Course
(Certificates will be provided by SB Digital Academy, Kolkata)

Duration & Timing

30 Days  (30 lectures)
(Total 60 hours)
2 classes of 2 hours/week

Mode of Training

Live Online Classes with  practical assignments on Google Meet/Zoom

Medium of Instruction

  • English
  • Bengali
  • Hindi

Course Modules

Module 1:- Basics of Content writing
  • Duration: 4 Days  (8 hours, 4 classes of 2-hour duration/week)
  • Module course fee:- 2000/- (Module-wise instalment) for students
  • Total Lectures = 4 | Total Assignments = 4 | Total Marks = 200

Day 1: Foundations of Content Writing | Class 1 (2 hours)

  1. What is Content Writing?
    • The Concept of Content Writing and Its Relevance in Digital Marketing
    • Role and Functions of Content Writers
    • Difference between Print and Web Content Writing
    • Understanding different types: Blogs, SEO articles, website copy, social media content, etc.
    • Scope and Types of Content Writing
  2. Principles and processes of content writing
    • Planning your writing – Getting the brief
    • Ideating & Researching your content
    • Structuring & Formatting written work
    • Writing Styles – Fiction/Non-Fiction
    • Grammar, spelling and vocabulary
    • Editing and Proof-Reading—following company style sheet, grammar, copy flow, restructuring, and market research
    • Evidence, plagiarism and referencing
    • Corporate Communications — Writing for business-to-business (B2B), business-to-consumer (B2C), – focus on language, jargon, writing style, target audience, formal and informal language
  3. Practical

Day 2: Types of Content Format | Class 2 (2 hours)

  1. Visual Content
    • Website Content
    • Blog Content
    • Infographics- Importance and relevance
    • Images, Screenshots
    • Videos, Memes, GIFs
    • Product Demonstrations
    • Checklist
    • Podcasts
    • E-books/PDFs
    • Presentations
  2. Interactive Content
    • Quizzes
    • Polls
    • Calculators and Tools
    • Interactive Infographics
    • Image Sliders
    • Games
    • Interactive Maps
    • Interactive Webinars
    • Interactive Film and Video
  3. Practical

Day 3: Foundations of Content Writing | Class 3 (2 hours)

  1. Target Audience & Purpose
    • How to identify and write for specific demographics, goals, and platforms.
  2. The 3 C’s of Good Writing
    • Clear: Easy to read and understand
    • Concise: To the point, without fluff
    • Compelling: Grabs and retains reader interest
  3. Content Structure
    • Headline → Hook → Body → CTA (Call to Action)
  4. Tone and Voice
    • How to adapt writing style (formal, casual, witty, professional) depending on brand and audience.
  5. Common Mistakes to Avoid
    • Plagiarism, fluff, overcomplication, weak intros, and poor grammar.
  6. Practical

Day 4: Writing Techniques & SEO Basics | Class 4 (2 hours)

  1. Keyword Research Basics
    • Introduction to tools like Google Suggest, Ubersuggest, or Keyword Planner.
  2. SEO Writing Essentials
    • Incorporating keywords naturally
    • Writing SEO titles and meta descriptions
    • Using headers (H1, H2, H3) correctly
  3. Content Planning & Outlining
    • Creating content calendars and article outlines.
  4. Editing & Proofreading Techniques
    • Tips using tools like Grammarly, Hemingway, and manual review.
  5. Introduction to Copywriting vs Content Writing
    • Difference between persuasive ad copy and informative content.
  6. Practical
Module 2:- Creative Writing & Storytelling
  • Duration: 4 Days  (8 hours, 4 classes of 2-hour duration/week)
  • Module course fee:- 2000/- (Module-wise instalment) for students
  • Total Lectures = 4 | Total Assignments = 4 | Total Marks = 200

Day 1: Creative Content & Story Writing | Class 1 (2 hours)

  1. What is Creative Writing?
    • Imagination + Structure + Expression
  2. Elements of Storytelling
    • Character, Setting, Plot, Conflict, Resolution
  3. Story Arcs & Narrative Techniques
    • 3-act structure
    • Show, don’t tell
    • First-person vs third-person narration
  4. Developing Original Ideas
  5. Mind-mapping, prompts, observation exercises
  6. Practical

Day 2: Dialogue & Script Writing | Class 2 (2 hours)

  1. Importance of Dialogue in Fiction & Scripts
    • Realism, tone, emotion, and character development
  2. Writing Effective Dialogue
    • Voice differentiation
    • Natural flow vs dramatic flair
    • Subtext and conflict in conversation
  3. Script Writing Basics
    • Scene setting
    • Sluglines, actions, dialogues
  4. Format for short video/web series
  5. Practical

Day 3: Article & Blog Writing | Class 3 (2 hours)

  1. Structure of Articles & Blogs
    • Hook → Info → CTA or Closing Insight
  2. Types of Blog Posts
    • Listicles, how-tos, opinion, storytelling, SEO blogs
  3. Tone, Flow, and Readability
    • Short paragraphs, active voice, transition words
  4. Formatting for Online Reading
    • Headings, bullet points, media embedding (images/videos/links)
  5. Practical

Day 4: Polishing Your Craft | Class 4 (2 hours)

  1. Editing & Rewriting
    • Kill the fluff
  2. Improve pacing and rhythm
    • Fix grammar and sentence variety
  3. Using Writing Tools
    • Hemingway App, Grammarly, Notion, Google Docs comments
  4. Tips for Staying Creative & Consistent
    • Freewriting, writing prompts, journaling, and reading habits
  5. Publishing & Feedback
    • Guest posting, Medium, LinkedIn articles, and using reader feedback
  6. Practical
Module 3:- Technical & Business Content Writing
  • Duration: 8 Days  (16 hours, 8 classes of 2-hour duration/week)
  • Module course fee:- 4000/- (Module-wise instalment) for students
  • Total Lectures = 8 | Total Assignments = 8 | Total Marks = 400

Day 1: Introduction to Technical Writing & Tone | Class 1 (2 hours)

  1. What is Technical Writing?
    • Purpose: clarity, precision, functionality
    • Audience-centric writing
  2. Types: Manuals, SOPs, API Docs, Reports, etc.
  3. Writing Style & Tone:
    • Formal, factual, concise
    • Avoiding jargon & ambiguity
  4. Practical

Day 2: Writing User Manuals & Instructional Guides | Class 2 (2 hours)

  1. Structure of User Manuals
    • Overview, Features, Steps, Troubleshooting
    • Using visual aids: screenshots, icons, tables
  2. Creating task-based guides (how-to format)
  3. Practical

Day 3: SOPs (Standard Operating Procedures) | Class 3 (2 hours)

  1. What is an SOP?
    • Consistency in business operations
  2. Structure: Title, Purpose, Scope, Responsibilities, Steps
  3. Formatting styles (numbered lists, flowcharts)
  4. Practical

Day 4: Case Studies & White Papers | Class 4 (2 hours)

  1. Difference Between Case Study vs White Paper
  2. Structure of a Case Study:
    • Problem → Solution → Results
  3. White Papers:
    • Research-backed insights for B2B

Day 5: Writing API & Technical Product Documentation | Class 5 (2 hours)

  1. Basics of API documentation:
    • RESTful APIs, endpoints, parameters
  2. Using tools:
    • Swagger, Postman (intro only)
  3. Formatting references, code blocks, and examples

Day 6: Press Releases & Company Communication | Class 6 (2 hours)

  1. What is a Press Release?
    • Format: Headline, Lead, Body, Quote, Boilerplate
  2. Internal Communication: Memos, Announcements, HR Notices
  3. Tone: Professional, to-the-point, brand-consistent

Day 7: Annual Reports & Business Plans | Class 7 (2 hours)

  1. Annual Report:
    • Sections: Message from CEO, Financials, Milestones
  2. Business Plans:
    • Executive Summary, Market Research, Goals, Budget
  3. Visual presentation: charts, tables, infographics

Day 8: Final Review & Writing Toolkit | Class 8 (2 hours)

  1. Review:
    • Formats, Tone, Structure across all document types
  2. Writing Tools:
    • Grammarly, Hemingway, Google Docs, MS Word Styles
  3. Common Mistakes & Quality Checklist
Module 4:- Research Writing Styles
  • Duration: 2 Days  (4 hours, 2 classes of 2-hour duration/week)
  • Module course fee:- 1000/- (Module-wise instalment) for students
  • Total Lectures = 2 | Total Assignments = 2 | Total Marks = 100

Day 1: Understanding Research Writing & Descriptive vs. Analytical | Class 1 (2 hours)

  1. What is Research Writing?
    • Purpose: To investigate, analyse, and interpret information
    • Structure: Introduction, Literature Review, Methodology, Analysis, Conclusion
    • Tone: Objective, evidence-based, formal
  2. Descriptive Research Writing
    • Focus: Describing facts, events, people, or situations
    • Based on observation and documentation
    • Does not include interpretation or opinion
  3. Analytical Research Writing
    • Involves comparing, evaluating, and breaking down information
    • Uses evidence to support claims and interpretations
    • Emphasises patterns, relationships, and categories
  4. Practical

Day 2: Persuasive vs. Critical Research Writing | Class 2 (2 hours)

  1. Persuasive Research Writing
    • Focus: Arguing a point or defending a position using evidence
    • Often includes counter-arguments and rebuttals
    • Used in proposals, policy documents, and opinion research
  2. Critical Research Writing
    • Combines descriptive, analytical, and persuasive elements
    • Evaluates theories, arguments, or methods with critique
    • Often used in thesis writing, academic journals
  3. Practical
Module 5:- Academic Content Writing
  • Duration: 4 Days  (8 hours, 4 classes of 2-hour duration/week)
  • Module course fee:- 2000/- (Module-wise instalment) for students
  • Total Lectures = 4 | Total Assignments = 4 | Total Marks = 200

Day 1: Foundations of Academic Writing & Study Material Development | Class 1 (2 hours)

  1. Academic Writing Essentials
    • Tone and language (formal, neutral, factual)
    • Referencing and citations (APA, MLA basics)
    • Structuring content for clarity and comprehension
  2. Study Materials Writing
    • Creating lecture notes, summaries, and concept explanations
    • Using bullet points, diagrams, and examples
    • Age-appropriate and subject-appropriate writing
  3. Tutorials Writing
    • Step-by-step instructional format
    • Interactive elements: exercises, tips, checkpoints
  4. Practical

Day 2: Textbooks, Workbooks & Courseware | Class 2 (2 hours)

  1. Textbook Writing
    • Structuring chapters, units, and sections
    • Integrating visuals (images, tables, graphs)
    • Objectives, glossary, review questions
  2. Workbook Writing
    • Activity-based learning design
    • Practice questions, puzzles, fill-in-the-blanks, crosswords
  3. Courseware Creation
    • Modular structure: lesson plans, content flow, interactive assignments
    • Aligning content with learning outcomes and curriculum standards
  4. Practical

Day 3: Assessments, Rubrics & Guidelines | Class 3 (2 hours)

  1. Question Bank Writing
    • Types of questions: MCQs, short answers, long answers
    • Categorisation by difficulty level and topic
    • Answer keys and marking schemes
  2. Rubrics Development
    • Criteria-based grading frameworks
    • Rubric types: holistic vs. analytical
    • Sample rubric creation
  3. Academic Guidelines for Writing
    • Writing manuals for students/instructors
    • Policies on referencing, plagiarism, formatting, and submission
  4. Practical

Day 4: E-learning & Digital Academic Content | Class 4 (2 hours)

  1. E-learning Content Writing
    • Chunking content for screen reading
    • Interactive learning: quizzes, drag-and-drop, voice-overs
    • SCORM and LMS-friendly formats
  2. Adapting Traditional Content for Digital
    • Repurposing textbooks and workbooks into online formats
    • Multimedia integration: images, video, animation
  3. Practical
Module 6:- Copywriting & Email Content Writing
  • Duration: 2 Days  (4 hours, 2 classes of 2-hour duration/week)
  • Module course fee:- 1500/- (Module-wise instalment) for students
  • Total Lectures = 2 | Total Assignments = 2 | Total Marks = 100

Day 1: Copywriting Essentials – Writing That Sells | Class 1 (2 hours)

  1. What is Copywriting?
    • Definition and scope
    • Difference between content writing & copywriting
    • Copywriting across platforms: Print, Digital, Broadcast
  2. How to Write Copy That Sells
    • AIDA formula: Attention, Interest, Desire, Action
    • Power words & emotional triggers
    • Call-to-Action (CTA) strategies
    • Examples of effective copy
  3. Copywriting for Social Media Marketing
    • Character-limited persuasive writing (Twitter, Instagram, Facebook)
    • Hashtag usage & storytelling
    • Brand voice and tone for different platforms
  4. Copywriting for Advertisements
    • Headline writing techniques
    • Taglines vs slogans
    • Short-form vs long-form ad copy (Google Ads, banners, etc.)
  5. Practical

Day 2: Email Content Writing – The Art of Effective Emails | Class 2 (2 hours)

  1. What are Emails?
    • Role of emails in marketing and business
    • Types of emails: Newsletters, Cold Emails, Transactional, Follow-ups
    • Examples of Impactful Email Content
    • Analysis of real-life successful email campaigns
    • Breakdown: Subject line, greeting, body, CTA, signature
  2. Email Content Writing Procedure
    • Audience targeting and personalisation
    • Structuring emails for mobile and web
    • Writing catchy subject lines and preview text
    • Compliance: CAN-SPAM, unsubscribe links
  3. Practical
Module 7:- Content Marketing Strategy
  • Duration: 2 Days  (4 hours, 2 classes of 2-hour duration/week)
  • Module course fee:- 1500/- (Module-wise instalment) for students
  • Total Lectures = 2 | Total Assignments = 2 | Total Marks = 100

Day 1: Steps to Create a Content Marketing Strategy | Class 1 (2 hours)

  1. Set Your Mission and Your Goals
  2. Establish Your KPIs
  3. Know Your Audience
  4. Assess Your Current Position
  5. Figure Out the Best Content Channels
  6. Decide on Content Types
  7. Identify and Allocate Resources
  8. Create a Content Calendar
  9. Create Content
  10. Distribute and Market
  11. Measure Results
  12. Practical

Day 2: Digital Platforms used for Content Marketing | Class 2 (2 hours)

  1. Blogging Platform
  2. Social Media Platforms
  3. Guest Blogging
  4. Ghost Blogging
  5. Paid Content Writing
  6. Tools used for Content marketing
  7. Practical

Extra 4 days for doubt-clearing

Eligibility to apply

  • Anyone who has appeared for the Higher Secondary (+12)examination in the previous or current year
  • Anyone pursuing undergraduate courses (any stream)/post-graduation courses (any stream) from any college all over India
  • Any individual residing in India (any province) of any age
  • Must have excellent writing skills in English with minimum grammatical flaws
  • Must have a laptop/desktop/mobile with a standard/high-speed internet connection

Selection Procedure:

  • Through the Admission Test in English Grammar & Composition 

Evaluation pattern for Certification:

  • Online Tests
  • Practical Assignments & Theoretical Questions

Intake Capacity:- 1-5 students/batch *Please note batch will not start till it reaches the minimum number of student enrolments.

Course commencement:- New Batch starts from July 2025

Class Timings (Day/Dates):-

  1. Time Slot 1 (Weekdays Morning Class):- Every Monday & Every Thursday | 11:00 am – 1:00 pm (Booked)
  2. Time Slot 2 (Weekday Evening Class):- Every Monday & Every Thursday | 5:00 pm – 7:00 pm (Admission Open)
  3. Time Slot 3 (Weekday Evening Class):- Every Wednesday & Every Friday | 5:00 pm – 7:00 pm (Admission Open)
  4. Time Slot 4 (Weekday Night Class):- Every Monday & Every Thursday | 8:00 pm – 10:00 pm (Admission Open)
  5. Time Slot 5 (Weekday Night Class):- Every Wednesday & Every Friday | 8:00 pm – 10:00 pm (Admission Open)
  6. Time Slot 6 (Weekend Morning Class):- Every Saturday & Every Sunday | 9:00 am – 11:00 am (Admission Open)
  7. Time Slot 7 (Weekend Morning Class):- Every Saturday | 11:30 am – 12:30 pm (Booked)
  8. Time Slot 8 (Weekend Night Class):- Every Saturday & Every Sunday | 8:00 pm – 10:00 pm (Admission Open)

Email: sbdigital.contact.in@gmail.com