Overview of the course
Become an industry-ready Digital Marketer
15 days | Live Personalised Mentorship in Small Groups
Certificate from SB Digital Academy, Kolkata
Our full-fledged, practical-oriented Blogging and blog Monetisation course will help you build a stunning blog, write irresistible articles, generate a massive audience, collect endless emails, and learn income-generating strategies.
Sessions:
- January – May
- July – November
New batch starts from:
JULY 2025
Total course fee:
3000/- INR (incl. tax)
CONTACT @ 9051980689
Key features of the course
- 5X higher live interaction with live online classes by industry experts
- Learn to build your blog with free and paid blogging tools
- Learn to find your niche and how to write blogs based on the current trends
- Learn the techniques of getting AdSense approval for your blog
- Learn Affiliate Marketing
- Learn Content Strategy & Content Marketing
- Real-life industry-based projects to train with
- Extra doubt-clearing classes
Specialisation:
- WordPress Blogging
- Blogspot Blogging
- Content Bucket creation
- Yoast SEO for blog
- Language skills
- Affiliate Marketing
- Adsense
Job Opportunities:
- AdSense Specialist
- Affiliate Marketer
Programme Type
Certificate Course
(Certificates will be provided by SB Digital Academy, Kolkata)
Duration & Timing
15 Days (15 lectures)
(Total 30 hours)
1 class of 2 hours/week
Mode of Training
Live Online Classes with practical assignments on Google Meet/Zoom
Medium of Instruction
- English
- Bengali
- Hindi
Course Modules
Module 1:- Foundations of Blogging
- Duration: 5 Days (10 hours, 1 class of 2 hours duration/week)
- Module course fee:- 1000/- (Module-wise instalment) for students
- Total Lectures = 5 | Total Assignments = 5 | Total Marks = 250
Day 1: Introduction to Blogging | Class 1 (2 hours)
- Introduction to Blogging
- What is blogging?
- Types of blogs (personal, niche, corporate, affiliate, etc.)
- Benefits of blogging
- Real-world examples of successful blogs
Day 2: Niche Selection & Audience Targeting | Class 2 (2 hours)
- Niche Selection & Audience Targeting
- How to find your blogging niche
- Identifying the target audience and their needs
- Validating your niche with market research tools
- Defining your blog’s purpose and voice
Day 3: Blog Setup (Technical Basics) | Class 3 (2 hours)
- Blog Setup (Technical Basics)
- Choosing a blogging platform (WordPress, Blogger, etc.)
- Buying a domain and hosting
- Installing WordPress and essential plugins
- Basic blog layout and theme selection
Day 4: Creating Content Strategy | Class 4 (2 hours)
- Creating Content Strategy
- Types of content (how-to, listicles, guides, reviews, etc.)
- Planning blog categories and post formats
- Creating a 30-day content calendar
- Tools: Google Trends, Ubersuggest, Trello
Day 5: Writing Your First Blog Post | Class 5 (2 hours)
- Writing Your First Blog Post
- Blog writing structure (headline, intro, body, conclusion, CTA)
- Keyword research basics
- SEO-friendly writing tips
- Writing and publishing your first blog post
Module 2:- Content Growth & SEO
- Duration: 5 Days (10 hours, 1 class of 2 hours duration/week)
- Module course fee:- 1000/- (Module-wise instalment) for students
- Total Lectures = 5 | Total Assignments = 5 | Total Marks = 250
Day 1: SEO Basics for Bloggers | Class 1 (2 hours)
- SEO Basics for Bloggers
- On-page SEO (meta tags, internal linking, image alt text)
- Off-page SEO (backlinks overview)
- Technical SEO basics
- SEO tools: Google Search Console, Yoast SEO
Day 2: Keyword Research & Optimization | Class 2 (2 hours)
- Keyword Research & Optimisation
- Long-tail vs short-tail keywords
- Using free and paid tools (Ubersuggest, Google Keyword Planner, SEMrush)
- Incorporating keywords naturally in your blog posts
Day 3: Visual & Multimedia Content | Class 3 (2 hours)
- Visual & Multimedia Content
- Importance of images, videos, and infographics
- Free tools: Canva, Pexels, Lumen5
- Creating shareable media for blogs and social media
Day 4: Promoting Blog Content | Class 4 (2 hours)
- Promoting Blog Content
- Social media promotion strategy
- Email list building & newsletters
- Guest blogging and influencer outreach
- Using Quora, Medium, and Reddit to share content
Day 5: Analytics & Performance Tracking | Class 5 (2 hours)
- Analytics & Performance Tracking
- Setting up Google Analytics and Google Search Console
- Understanding traffic sources and bounce rate
- Identifying best-performing content
- Using data to improve your blog strategy
Module 3:- Monetising Your Blog
- Duration: 5 Days (10 hours, 1 class of 2 hours duration/week)
- Module course fee:- 1000/- (Module-wise instalment) for students
- Total Lectures = 5 | Total Assignments = 5 | Total Marks = 250
Day 1: Introduction to Blog Monetisation | Class 1 (2 hours)
- Introduction to Blog Monetisation
- When to start monetising
- Overview of monetisation methods
- Case studies of monetised blogs
Day 2: Google AdSense & Display Ads | Class 2 (2 hours)
- Google AdSense & Display Ads
- How AdSense works
- Setting up and applying for AdSense
- Alternative ad networks (Media.net, Ezoic, etc.)
- Best ad placements for revenue
Day 3: Affiliate Marketing | Class 3 (2 hours)
- Affiliate Marketing
- What is affiliate marketing?
- Choosing affiliate programs (Amazon, ShareASale, etc.)
- Writing affiliate-based blog posts (product reviews, comparisons)
- Disclosure rules and ethical considerations
Day 4: Selling Digital Products & Services | Class 4 (2 hours)
- Selling Digital Products & Services
- Creating and selling eBooks, courses, and templates
- Offering services (consulting, writing, coaching)
- Setting up payment and delivery systems
Day 5: Long-term Strategy & Scaling | Class 5 (2 hours)
- Long-term Strategy & Scaling
- Creating evergreen content
- Building a loyal audience/community
- Outsourcing content and design
- Scaling with email marketing and automation
Eligibility to apply
- Anyone who has appeared for the Higher Secondary (+12)examination in the previous or current year
- Anyone pursuing undergraduate courses (any stream)/post-graduation courses (any stream) from any college all over India
- Any individual residing in India (any province) of any age
- Must have excellent writing skills in English with minimum grammatical flaws
- Must have a laptop/desktop with a standard/high-speed internet connection. Mobile is optional, as most of the practical assignments will require a desktop/laptop to complete.
Selection Procedure:
- First come, first served basis after an online Google Meet counselling session
Evaluation pattern for Certification:
- Online Tests
- Practical Assignments & Theoretical Questions
Placement
This training course is intended to impart knowledge to those who wish to learn the trade for personal/professional use. Hence, no placement opportunity will be provided for the successful students.
Intake Capacity:- 2-5 students/batch *Please note batch will not start till it reaches the minimum number of student enrolments.
Course commencement:- New Batch starts from July 2025
Class Timings (Day/Dates):- Contact us for time slot booking
Email: sbdigital.contact.in@gmail.com