+91 9051980689

sbdigital.contact.in@gmail.com

SB DIGITAL

SEO Certification Course (Advanced Level)

Overview of the course

Become an industry-ready SEO specialist
25 days | Live Personalised Mentorship in Small Groups
Certificate from SB Digital Academy, Kolkata

Our full-fledged, practical-oriented course will transform you into a full-stack SEO professional, driving sustained growth in your website’s most critical marketing channel. You will master the many facets of SEO, like keyword research, technical SEO, link building, analytics, and much more, with this SEO training course.

Sessions:

  1. January – May
  2. July – November

New batch starts from:

JULY 2025

Total course fee:

7500/- INR (incl. tax)

CONTACT @ 9051980689
Email: sbdigital.contact.in@gmail.com

Key features of the course

  • 5X higher live interaction with live online classes by industry experts
  • Learn Google’s popular tools like Google Analytics, Google Ads, Tag Manager, and Search Console
  • Get a full understanding of planning and marketing a website
  • Real-life industry-based projects to train with
  • Gain detailed insights on advanced web analytics
  • Focus on technical, mobile, and social strategies for increasing site traffic
  • Learn how to build SEO for targeted audiences through content localisation and optimising for local search engines.
  • Discover techniques to optimise mobile-friendly websites and leverage link-building activities to drive organic SEO traffic
  • Learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.
  • Extra doubt-clearing classes

Specialisation:

  • Search Engine Optimisation (Advanced)
  • Content marketing (Advanced)
  • Web analytics (Both GA-3 & GA-4 will be taught) (Advanced)
  • Keyword management and research (Advanced)
  • Website audit, management, and optimisation (Advanced)
  • Search Engine Marketing (Google Ads)
  • Google Tag Manager (Advanced)
  • Strategy Making in SEO
  • Email Marketing (Advanced)
  • Mobile App Marketing

Job Opportunities:

  • SEO Intern
  • SEO Executive
  • SEO Specialist
  • SEO Manager
  • Business Marketing Consultant
  • Digital Marketer
  • Marketing Analyst
  • Content Marketer

Programme Type

Certificate Course
(Certificates will be provided by SB Digital Academy, Kolkata)

Duration & Timing

35 Days  (35 lectures)
(Total 70 hours)
2 classes of 2 hours/week

Mode of Training

Live Online Classes with  practical assignments on Google Meet/Zoom

Medium of Instruction

  • English
  • Bengali
  • Hindi

Course Modules

Module 1:- Basics of Digital Marketing (Crash Course for those who have no prior knowledge in Digital Marketing)
  • Duration: 3 Days  (6 hours, 6 classes of 2-hour duration/week)
  • Module course fee:- 900/- (Module-wise instalment) for students
  • Total Lectures = 3 | Total Assignments = 3 | Total Marks = 150

Day 1: Introduction to Digital Marketing & Basics of SEO | Class 1 (2 hours): Introduction to Digital Marketing

  1. What is Digital Marketing?
    • Definition and Importance.
    • Key digital marketing channels (SEO, PPC, Social Media, Content Marketing, Email Marketing).
    • Digital Marketing Funnel: Awareness, Consideration, Conversion.
  2. Digital Marketing Channels Overview
    • SEO, PPC, Content Marketing, Social Media Marketing, and Email Marketing.
  3. Practical (10 mins)

Day 2: SEO Fundamentals & Advanced Techniques | Class 2 (2 hours): SEO Basics & Keyword Research

  1. What is SEO?
    • Introduction to On-Page, Off-Page, and Technical SEO.
    • Why SEO matters for organic growth.
  2. Keyword Research Basics
    • Tools for keyword research (Google Keyword Planner, Ubersuggest)
    • Types of keywords: Short-tail, long-tail, LSI keywords
  3. On-Page SEO Basics
    • Optimising meta tags, headers, and URLS.
    • How to optimise content with relevant keywords.
  4. Practical Test (10 mins)

Day 3: Google Analytics, Email Marketing & AI in SEO | Class 3 (2 hours): Google Analytics & Email Marketing

  1. Google Analytics Introduction
    • Concepts of Google Analytics, key metrics to monitor, and goal tracking.
  2. Google Search Console
    • Concepts of Google Search Console and key metrics to monitor.
  3. Email Marketing Basics
    • Building and segmenting email lists, creating effective campaigns.
  4. Practical (10 mins)
Module 2:- Types of Keywords, Keyword Research & Their Uses
  • Duration: 4 Days  (8 hours, 5 classes of 2-hour duration/week)
  • Module course fee:- 1200/- (Module-wise instalment) for students
  • Total Lectures = 4 | Total Assignments = 4 | Total Marks = 200

Day 1: Understanding Keyword Types & Search Intent | Class 1 (2 hours): Introduction to Core Concepts of Keywords

  1. Introduction to Keywords and Their Role in SEO
    • Types of Keywords used in Content Writing & their uses
    • Types of Keywords used in Google Ads & their uses
  2. Practical (10 mins)

Day 2: Research Tools & AI-Enhanced Techniques | Class 2 (2 hours): Modern Keyword Research

  1. Free Tools & Platforms
    • Google Keyword Planner
    • Google Search Suggestions, Autocomplete
    • “People Also Ask” & Related Searches
    • Google Trends (for seasonal/trending keywords)
    • Keywords Everywhere
    • AnswerThePublic
    • Reddit, Quora, YouTube comments
  2. Practical Test (10 mins)

Day 3: Building Keyword Strategy & Content Mapping | Class 3 (2 hours): From Research to Strategy

  1. How to Cluster Keywords
  2. Creating Content Maps Based on Intent
  3. Creating Pillar Pages and Supporting Content
  4. How to avoid keyword cannibalisation
  5. Matching keywords with
    • Blog topics
    • Product/service pages
    • Landing pages
  6. Practical (10 mins)
Module 3:- Modern On-Page SEO Techniques (AI-Aware – 2024/25)
  • Duration: 5 Days  (10 hours, 5 classes of 2-hour duration/week)
  • Module course fee:- 1500/- (Module-wise instalment) for students
  • Total Lectures = 5 | Total Assignments = 5 | Total Marks = 250
  1. Semantic and Contextual Content Creation
    • Write for topics, not just keywords (topical authority).
    • Use natural language aligned with how people talk/search.
    • Include related entities and concepts (e.g., “Search Console” in a Google SEO article).
  2. Structured, Modular Content Layout
    • Use clear headers, subheaders, and organised sections.
    • Make content scannable and chunked for AI summaries and snippet extraction.
    • Add TL;DR summaries or key takeaways.
  3. Conversational & FAQ-Style Elements
    • Integrate FAQ blocks for “People Also Ask” and AI snippets.
    • Use conversational language that AI models understand and use for response generation.
    • Include question-based headers to match search phrasing.
  4. Rich Structured Data Markup (Schema.org)
    • Implement FAQ, How-To, Article, Product, LocalBusiness, and Author schemas.
    • Helps AI and search engines understand and represent your content more effectively.
  5. Content Optimisation for Featured Snippets & SGE
    • Use direct, concise answers within 40–50 words under key questions.
    • Bullet points, lists, and tables are favoured by AI summaries.
  6. Multimedia with Contextual Metadata
    • Use descriptive alt text and captions for images.
    • Include transcripts for videos/audio, aiding both SEO and accessibility.
    • Helps AI extract content for multimedia-based responses.
  7. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
    • On-page SEO introduction
    • Aspects of On-page technical SEO 
    • Importance of Mobile Responsiveness
  8. Off-Page SEO Techniques
    • Include author bios, credentials, and real-world experience.
    • Cite credible sources and update content regularly.
    • Helps build content trust for AI-sourced results.
  9. Internal Linking with Semantic Relevance
    • Link contextually to related content using descriptive anchor text.
    • Helps AI build a knowledge graph around your site.
  10. UX & Technical Excellence
    • Fast-loading pages (Core Web Vitals)
    • Mobile-first design
    • Clean, accessible layout — AI systems prefer and reward user-centric design
Module 4:- Comprehensive Off-Page SEO Techniques
  • Duration: 5 Days  (10 hours, 5 classes of 2-hour duration/week)
  • Module course fee:- 1500/- (Module-wise instalment) for students
  • Total Lectures = 5 | Total Assignments = 5 | Total Marks = 250

Day 1: Foundations of Off-Page SEO | Class 1 (2 hours): The Basics of off-page SEO

  1. What is Off-Page SEO? How does it differ from On-Page SEO?
  2. Importance of backlinks and domain authority
  3. Understanding E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
  4. How Google evaluates authority through links & reputation
  5. Tools to be Introduced
    • Moz DA Checker
    • Ahrefs (free backlink checker)
    • Google Search Console (link reports)
  6. Practical

Day 2: Link Building Techniques (Ethical & Scalable) | Class 2 (2 hours): Link Building Techniques (Ethical & Scalable)

  1. White Hat Link Building vs. Black Hat Techniques
  2. Guest Posting (how to pitch, what works)
  3. Broken Link Building
  4. Link Reclamation
  5. HARO (Help a Reporter Out) – Using AI to craft pitch emails faster
  6. Tools to be introduced:
    • Hunter.io (for finding contact emails)
    • HARO platform
    • Google Sheets (to organise link-building outreach)
  7. Practical

Day 3: Content-Led Link Building & AI in Off-Page SEO | Class 3 (2 hours): Link Building Techniques (Ethical & Scalable)

  1. Skyscraper Technique (updating and improving top content)
  2. Creating link-worthy content: Ultimate guides, infographics, statistics pages
  3. Using AI tools to generate & optimise linkable content
  4. Tools to be introduced:
    • Canva (infographics)
    • Chatgpt (content outlines & content refresh)
    • BuzzSumo (identify top-performing content ideas)
  5. Practical

Day 4: Social Signals, Online Reputation & Local Citations | Class 4 (2 hours): SEO in Social Media

  1. The indirect SEO impact of social media shares and engagement
  2. Google Business Profile (formerly GMB) optimisation
  3. Citations & NAP consistency
  4. Online reviews and reputation management
  5. Tools Introduced:
    • Google Business Profile
    • GMB Everywhere (Chrome extension)
    • BrightLocal (for citation tracking)
  6. Practical

Day 5: Forums, Influencer SEO & Monitoring Off-Page Performance | Class 5 (2 hours): Google Analytics & Google Search Console

  1. Leveraging forums like Reddit, Quora, and Product Hunt (without spamming)
  2. Influencer SEO: Getting mentioned by niche experts
  3. Monitoring backlinks and disavowing toxic ones
  4. Using Google Search Console & Ahrefs for off-page tracking
  5. Tools Introduced:
    • Google Alerts
    • Ahrefs Free Backlink Checker
    • Google Disavow Tool (overview only)
  6. Practical
Module 5:- Google Analytics
  • Duration: 5 Days  (10 hours, 5 classes of 2-hour duration/week)
  • Module course fee:- 1500/- (Module-wise instalment) for students
  • Total Lectures = 5 | Total Assignments = 5 | Total Marks = 250

Day 1: Introduction to Google Analytics | Class 1 (2 hours): Basics of Google Analytics

  1. Introduction to Google Analytics
    • Overview of web analytics and its importance
    • Key terminologies (Sessions, Users, Pageviews, Bounce Rate, etc.)
    • Understanding how Google Analytics works (tracking code, cookies, data processing)
    • Difference between Universal Analytics and Google Analytics 4 (GA4)
  2. Setting Up Google Analytics
    • Creating a Google Analytics account
    • Setting up a property (with focus on GA4)
    • Installing tracking code on websites (manual vs tag manager)
    • Setting up data streams (Web, App)
    • Verifying data collection
  3. Practical

Day 2: Google Tag Manager | Class 2 (2 hours): How to Use Google Tag Manager

  1. Google Tag Manager Integration
    • Introduction to Google Tag Manager (GTM)
    • Creating tags, triggers, and variables
    • Installing GA tracking via GTM
    • Setting up events through GTM
  2. Practical

Day 3: Google Analytics, Email Marketing & AI in SEO | Class 3 (2 hours): Google Analytics & Email Marketing

  1. Navigating the Google Analytics Dashboard
    • Understanding real-time data
    • Audience reports (Demographics, Interests, Geo, Technology)
    • Acquisition reports (Traffic sources, Channels, Medium)
    • Behaviour reports (Site Content, Site Speed, Events)
    • Conversion reports (Goals, Ecommerce tracking)
  2. Events and Conversions in GA4
    • Understanding the event-driven model in GA4
    • Default vs custom events
    • Setting up conversions
    • Tracking user interactions: scrolls, video plays, clicks, form submissions
  3. Audience Segmentation & Analysis
    • Creating audience segments
    • Using comparisons in GA4 reports
    • Custom explorations in GA4
    • Building funnels and path explorations
  4. Practical

Day 4: E-Commerce in Google Analytics | Class 4 (2 hours): Google Analytics & Email Marketing

  1. Goal Setting and E-commerce Tracking
    • Setting up goals and conversions (form submissions, signups, etc.)
    • Introduction to enhanced e-commerce tracking
    • Setting up ecommerce parameters (product views, cart, transactions)
  2. Campaign Tracking and UTM Parameters
    • What are UTM parameters, and why use them?
    • Manual vs auto tagging
    • Analysing campaign performance from different channels
    • Integration with Google Ads and other marketing tools
  3. Practical

Day 5: Dashboard & Troubleshooting in Google Analytics | Class 5 (2 hours)

  1. Reporting and Dashboards
    • Creating custom reports
    • Building dashboards for stakeholders
    • Using Google Looker Studio (formerly Data Studio) for advanced visualisations
    • Exporting and sharing reports
  2. Privacy, GDPR, and Compliance
    • Understanding data privacy and consent
    • Anonymising IP addresses
    • Cookie consent strategies
    • GA4 and GDPR compliance features
  3. Troubleshooting and Best Practices
    • Common tracking issues and how to debug them
    • Using Google Analytics Debugger
    • Tips for clean and accurate data
    • Ongoing maintenance and periodic audits
  4. Practical
Module 6:- Google Search Console, Other Marketing & AI-Driven Techniques
  • Duration: 6 Days  (12 hours, 6 classes of 2-hour duration/week)
  • Module course fee:- 1800/- (Module-wise instalment) for students
  • Total Lectures = 6 | Total Assignments = 6 | Total Marks = 300
  1. Google Search Console Deep Dive
    • Understanding GSC metrics: Impressions, Clicks, CTR, Average Position
    • AI-driven Insights: Using Google’s AI to identify trends and make proactive decisions
    • Exploring Search Performance Reports: Filters, comparison, and detailed analysis
    • Core Web Vitals in GSC (AI-powered reports for performance insights)
    • Advanced Index Coverage & URL Inspection Tool for troubleshooting
  2. AI-Powered Features in GSC
    • AI insights for search queries: Leveraging AI predictions for content and ranking strategies
    • How SGE (Search Generative Experience) affects keyword strategies
    • Setting up alerts and automation for SEO optimisation using GSC
  3. Email Marketing Strategies for SEO
    • Aligning email marketing with SEO goals
    • Email list segmentation based on user behaviour (using AI tools like HubSpot or ActiveCampaign)
    • Crafting SEO-optimised email subject lines, copy, and calls to action
    • Personalisation and dynamic content based on search behaviour
    • Tools to track email performance: Open rates, click-through rates, and conversions
  4. Email Automation + AI-Driven Campaigns
    • Using AI-driven tools like Mailchimp or SendGrid for automated campaigns
    • Predictive analytics for email targeting: Leverage AI to segment and personalise
    • Setting up autoresponders for SEO-driven content delivery
  5. Events and Conversions in GA4
    • Understanding the event-driven model in GA4
    • Default vs custom events
    • Setting up conversions
    • Tracking user interactions: scrolls, video plays, clicks, form submissions
  6. Audience Segmentation & Analysis
    • Creating audience segments
    • Using comparisons in GA4 reports
    • Custom explorations in GA4
    • Building funnels and path explorations
  7. Goal Setting and E-commerce Tracking
    • Setting up goals and conversions (form submissions, signups, etc.)
    • Introduction to enhanced e-commerce tracking
    • Setting up ecommerce parameters (product views, cart, transactions)
  8. Campaign Tracking and UTM Parameters
    • What are UTM parameters, and why use them?
    • Manual vs auto tagging
    • Analysing campaign performance from different channels
    • Integration with Google Ads and other marketing tools
  9. Reporting and Dashboards
    • Creating custom reports
    • Building dashboards for stakeholders
    • Using Google Looker Studio (formerly Data Studio) for advanced visualisations
    • Exporting and sharing reports
  10. Privacy, GDPR, and Compliance
    • Understanding data privacy and consent
    • Anonymising IP addresses
    • Cookie consent strategies
    • GA4 and GDPR compliance features
  11. Troubleshooting and Best Practices
    • Common tracking issues and how to debug them
    • Using Google Analytics Debugger
    • Tips for clean and accurate data
    • Ongoing maintenance and periodic audits

Eligibility to apply

  • Anyone who has appeared for the Higher Secondary (+12) examination in the previous or current year
  • Anyone pursuing undergraduate courses (any stream) from any college  all over India
  • Anyone pursuing post-graduation courses (any stream) from any college all over India
  • Any Graduate/Post Graduate (any stream) from any college in India
  • Any individual residing in India (any province) of any age
  • Must have a laptop/desktop with a standard/high-speed internet connection. Mobile is optional, as most of the practical assignments will require a desktop/laptop to complete.
  • Prior knowledge of SEO/Digital Marketing is necessary to understand the advanced stages of SEO. Additional crash course in the Introduction of Digital Marketing and SEO is rquired

Selection Procedure:

  • First come, first served basis after an online Google Meet counselling session 

Evaluation pattern:

  • Online Tests
  • Practical Assignments & Theoretical Questions

Intake Capacity:- 1-5 students/batch *Please note batch will not start till it reaches the minimum number of student enrolments.

Course commencement:- New Batch starts from July 2025

Class Timings (Day/Dates):-

  1. Time Slot 1 (Weekday Evening Class):- Every Monday & Every Thursday | 5:00 pm – 7:00 pm (Admission Open)
  2. Time Slot 2 (Weekday Night Class):- Every Monday & Every Thursday | 8:00 pm – 10:00 pm (Admission Open)